Customised business development and consulting services

We are a boutique consulting firm in the heart of the dynamic and intricate Japanese economy.

Japan is without a doubt one of the most loyal and rewarding markets in the world. But it is certainly not an easy market to conquer. Its unique culture, stringent level of expectations, fierce competition, lofty operational costs and intricate personal networks to name just a few, are challenging entry barriers to any corporation, regardless of its size or field of activity. Platon Consulting will help you develop a cost-effective strategy to successfully enter the market without having to commit to long-term organizational expenses.

Because every company is faced with a different set of challenges when entering this market (depending on its technology, products, services and/or business model), we offer a flexible customised service ranging from the definition of the best-suited strategic approach, representing your company in its negotiations and interactions with local partners, to offering guidance and support through the establishment process.


Crafted services for a roadmap to success



  • Market visit agenda (organization, guidance and interpretation)

  • Business centre with customised services in modern facilities

  • Market research

  • Representative office agreement

  • Identification of potential partners

    • Import, distribution or franchise agreements

    • Licensing agreements for OEM manufacturing

    • Joint ventures

  • Establishment of 100% owned subsidiary

  • Legal, financial and HR advice

  • Intellectual property registration


  • Strategic marketing plans

  • Digital strategy design and development

  • Accounting and payroll services

  • HR development and training programs


  • Promotion campaigns

  • Sourcing and quality control

  • Communication and public relations campaign

Accomplished professionals with complementary knowledge, skills, experience and networks

Gonzalo Fonseca

Upon completing a double Master degree in Quantitative Economy and International Trade Management, Gonzalo embraced Asia, with Japan as a starting point. His extensive experience as Country CEO and Regional Director, for both multinational corporations and government organisations, has endowed him with a deep operational knowledge and vast personal network to successfully run operations through the entire continent while bridging the gap with Europe.

Miguel Montoro

Registered lawyer at both the Tokyo Bar Association and the Balearic Islands Bar Associations, Miguel has lived and worked in Japan for over 22 years. He ended up establishing SAMON International Law Office to represent and defend the interests of countless foreign corporations in Japan. In addition to his command of Japanese law and administrative procedures, his persevering and entrepreneurial spirit has lead him to support business development initiatives in/from Japan.

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Partner companies

Platon Consulting has developed over time a network of partners specialized in different industries and fields. They are carefully chosen to bring insight and expertise to our projects, allowing us to craft successful action plans and guarantee a rigorously professional delivery.


Who we are and

how we work  



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Your point of reference in Japan:

Platon Consulting Services (Samon Co., Ltd.)

Samon Bldg. 3F

2-21-7 Higashi-Azabu, Minato-ku

Tokyo 106-0044, JAPAN

P. +81 (0)3-6426-5258

F. +81 (0)3-6426-5278

E. Info@PlatonConsultingServices.com